HIVE

HIVE is a rooftop hospitality and dining complex at 33 Rothschild Boulevard in Tel Aviv-Yafo. Set on the roof of a preserved century-old building, the venue combines an urban outlook with comfortable seating, cocktails and a late-evening social atmosphere. Its setting places the experience above one of Tel Aviv’s main boulevards, with the city forming part of the backdrop.

The rooftop bar, known as Sting, gives HIVE a cocktail-led identity. Drinks are prepared with an emphasis on precision, while jazz and soul provide the musical background during the earlier part of the evening. The format suits guests looking for a relaxed drink, a meeting place before a night out, or an evening that can continue from dinner into cocktails without changing locations.

Food at HIVE is connected to an event-based culinary programme rather than a single permanent cuisine. Its Eat and Meet evenings bring in a different guest chef for a one-night menu, making the food experience vary from event to event. That approach gives the venue a flexible dining character and creates a setting for discovering different chefs and styles in the same rooftop location. Reservations for special culinary evenings may therefore require checking the particular event details in advance.

The complex also includes a lounge that extends the evening with HIVE flavours and cocktails from Sting. Later at night, a DJ takes over, shifting the mood from conversation and seated drinks towards a more energetic late-night setting. HIVE consequently works across several types of visit, from an early cocktail to a planned food event or a longer night built around music and drinks.

Private and corporate events are another part of the venue’s offering, with custom chef menus, cocktails and adaptable hosting across the rooftop spaces. The arrangement can suit celebrations, work gatherings and groups seeking a dedicated setting on Rothschild Boulevard. The overall style is urban, social and evening-focused, with the rooftop environment providing a change of level from the busy street below.

HIVE is designed for visitors who enjoy cocktails, music and event-led dining more than a quiet, traditional restaurant format. It can fit into a Tel Aviv evening or a wider Israel itinerary that also includes Jerusalem. The venue’s combination of rooftop seating, guest-chef food events and jazz, soul and DJ-led programming gives it a character that changes as the night progresses.